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Our future is digital
Are you prepared?
Master the digital world with our free accredited online courses...
The digital sector is growing to the extent there is a need to fill about 13,000 jobs every year in Scotland
Become desirable to businesses across Scotland or become even more valuable to your current employer by undertaking our engaging Digital Promotions course.
That 13,000 is increasing every year because of the nature of digital and the fact it is becoming pervasive in every sector.
Full qualification
College certified courses
Flexible learning
Complete in 6 weeks on average
New updated course
More engaging and relevant
Digital skills are a necessity in modern life, from job applications, entertainment and marketing
The world has shifted online and it is becoming increasingly important to acquire digital skills to ensure you are not left behind.
This government-backed initiative is designed to push the use of digital skills across Scotland with a range of engaging distance learning courses catered for businesses and individuals.
Digital Skills in Scotland - the stats...
82% of all job vacancies require digital skills
Digital Jobs
82%
75% of employers in Scotland are experiencing difficulties in recruiting qualified digital staff - meet their demands by adding our courses to your CV
Digital Staff
75%
Overall, roles requiring digital skills pay 29% over those roles that do not
Digital Skills
29%
98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas
Digital Connections
98%
Digital Promotion for Business - our flagship course...
Think of our digital promotion course as a way to learn how to make yourself accessible to the audience you are trying to reach to offer your products and services
Keeping these essential skills in your back pocket as a director, manager or team member can prove to be the difference in sustainable success within today’s digital world.
The scope of any organisation can extend well beyond traditional marketing practices, as brands are built where the attention is and the online world is only growing.
Businesses are aiming to become more self-sufficient in promoting their businesses, become a valuable member of any team by learning the following skills…
Content Marketing
Provide value-based content up-front to potential customers on time
Social Media
Manage Facebook AD accounts and utilise a budget efficiently to get more clicks
SEO (Search Engine Optimisation)
Get a website to page one on Google
Email Marketing
Create email sequences that deliver the right messages to the right customers
The above may seem a little overwhelming at first, but that is the beauty of our online course, it simplifies all areas of Digital Marketing allowing you to consume the valuable information easily
These are skills Scottish employers are asking agencies for and potential employees to help drive them to the next level, therefore, we urge individuals to gain these skills to be desirable to potential employers or more valuable to your current team.
Business owners and decision-makers on the other hand, must acquire these skills themselves and introduce digital skills to their current employees to ensure they are not left behind with traditional marketing practices as well as saving extensive recruitment/marketing costs.
Technology is forecast to be the fastest-growing sector in Scotland by 2024, but success is dependent on skills. This is a big opportunity not only for tech businesses, but also to future employees. I would encourage anyone who is keen to work in the tech sector to explore whether this opportunity can help them achieve their digital ambitions.
Developing new pathways into the digital sector is crucial if we are to continue tackling the current skills shortage, and help employers source the skills they need for growth and innovation.
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